Gresham has been awarded the sole supply contract for variable data tags, labels and button bags for Principles in the UK and Far East.

The Northampton-based organisation was already supplying Rubicon’s Warehouse brand, and the company’s performance in this area was a contributing factor in the retailer’s decision to place ticketing with Gresham for the entire Rubicon supply chain.

Steve Ablett, Sales Director, cites Gresham’s on-line Order Management System as a major contributor to Rubicon’s decision. It will place control of the entire ticketing process in the hands of the garment manufacturers, with transparent auditing for the retailer. As well as making ordering faster and more accurate, the system provides needlepoint control of printing and delivery locations and schedules.